Stop running launches. Start operating them.
The Handoff is a builder's book: how signups get tagged, routed, deduped and delivered without a human in the loop. Take the readiness assessment below, or grab the first chapter by email.
Email capture routes through the same pipeline below: source tag, consent, suppression, CRM upsert.
“The rare launch book that cares where the data lands.”Ledgerline Review (invented)
“Hale writes about plumbing the way others write about strategy.”The Ops Quarterly (invented)
“Read chapter six before you send another campaign.”Foglight Press readers' panel (invented)
Where did this visitor come from?
Pick an arrival path. The hidden source-tracking fields update live, and every downstream decision (tags, segment, automation) follows them.
The Launch Readiness Score
Fourteen questions in the pool, two of them conditional: answering “just me” or “no CRM” removes their follow-ups from your path, and the score renormalizes against the questions you actually saw. Points are shown on each option because this demo is about the machinery.
Get your score and the chapters to read first
One submission in, the right objects out
What the automation platform receives, and every decision it makes: tags, list, segment, automation track, consent gate, suppression check. Green means enrolled. Nothing here is hand-set; it is computed from your submission.
Last submission waiting
Per-source routing map
| source | segment | automation | first send |
|---|
Upsert, never duplicate
Three rules, in order: exact email match updates the existing person; same name at the same company with a new email is held for human review; only a true no-match creates a record. Companies dedupe by domain. Every write lands in an append-only ledger.
Upsert decision waiting
People
Companies
Append-only ledger 0 writes
Review queue empty
Duplicate check
Do not take this page's word for it
Every claim above is re-derived right here in your browser, against a fresh sandbox copy of the seed data: tier boundaries, path renormalization, per-source routing, the consent gate, suppression, and all three dedupe rules. Two companion checks deliberately disable a guard to prove the guard can fail.
Running…
Supplied guidelines, not an invented look
This page runs on a token sheet the way your Webflow site runs on styles and symbols: palette and type ramp defined once, consumed everywhere. Launch assets get produced from the same tokens, named and sized to spec.